Conjoint analysis


From December 2010 newsletter     
Sensory

Conjoint analysis is a multivariate technique that is used to understand how people make decisions - in particular, the trade-offs and choices that consumers make between product features and benefits. The basic technique can be applied in different variations, depending on the type of information that is being sought.

Following on from the front page item in last month´s newsletter, we have produced a short fact sheet explaining Conjoint Analysis and how it can be used.

Click button to request this report via email

For a copy of the full report send an e-mail to auto@campden.co.uk with the subject line: send conjoint

Technical contacts:
Peter Burgess
+44(0)1386 842122
p.burgess@campden.co.uk


Michelle Chen
+44(0)1386 842238
m.chen@campden.co.uk