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Sensory From December 2010 newsletter

Conjoint analysisr


Conjoint analysis is a multivariate technique that is used to understand how people make decisions - in particular, the trade-offs and choices that consumers make between product features and benefits. The basic technique can be applied in different variations, depending on the type of information that is being sought.

Following on from the front page item in last month´s newsletter, we have produced a short fact sheet explaining Conjoint Analysis and how it can be used.


Click button to request this report via email

For a copy of the full report send an e-mail to auto@campdenbri.co.uk with the subject line: send conjoint


Technical contacts:
Peter Burgess
+44(0)1386 842122
peter.burgess@campdenbri.co.uk


Michelle Chen
+44(0)1386 842238
michelle.chen@campdenbri.co.uk