New food product development process
From June 2011 newsletter
The product development process is time consuming and costly and many products either fail to make it onto the market or only last for a few weeks. Our NPD and benchmarking workshop, which is next being run on 12-13 October, is designed to provide product developers with the tools they need to innovate new ideas, screen product concepts and manage the development process, thereby improving the likelihood of success. The course will look at the reasons for developing new products, the innovation process itself, and market and consumer research issues. It will also address the important areas of legislation, specifications, safety and shelf life, and discuss the principles, importance, and benefits of benchmarking. And the real fun begins when delegates get the hands-on chance to develop a new product!
Contact: Sarah Chapman