New approach to understanding consumer attitudes From February 2015 newsletter

New approach to understanding consumer attitudes


A recently completed member–funded research project on consumer attitudes and behaviours towards sustainable foods has enabled the development of a new concept/product/packaging assessment tool: online projective mapping.

This is a novel approach using a mix of tests based around projective mapping which can be related to consumers' attitudes and behaviours. It is a relatively easy-to-perform, rapid and cost–effective approach to:



Contact: Marleen Chambault
+44(0)1386 842256
marleen.chambault@campdenbri.co.uk


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