Sarah Thomas
Section Manager - Innovation and Insights
Qualifications
- PhD: Configurations of managerial cognition concerning productivity improvement within the United Kingdom hotel industry
- Professional Diploma: Marketing Chartered Institute of Marketing
- BA (Hons): Hospitality Management
Latest publications
- Older adults: which aspects of health are particularly important and what challenges do they face in terms of shopping and opening different types of packaging - R&D 425
- Information on fat and sugar content together with price is driving consumers' decision making in the context of a strawberry yogurt - R&D 381
- An investigation into how consumers respond when exposed to different types of claim statements (health, nutrition and sensory) - R&D 367
- Consumers' familiarity with and perception of nutrition and health claims - R&D 351
- Consumers' interpretation of and approach to portion size during food selection and preparation - R&D 336
- The effects of environment and emotional factors on perception and liking of products: affect intensity and emotions - R&D 330
- The effects of environment and emotional factors on perception and liking of products: evoked environment - R&D 327
- The impact of different portion sizes on respondents' scoring behaviour in central location test conditions - R&D 322
- The effects of on-pack images on consumers' expectations and product experiences - R&D 295
- Consumers' interpretation of on–pack communication: findings from focus group research and literature review - R&D 292
About
Sarah is an experienced consumer insights practitioner, whose background in qualitative research provides a skill set that is sensitive to understanding the complexities of individuals’ thoughts, feelings, and behaviours. Sarah works closely with clients to fully comprehend their research needs and respond with tailored study designs that deliver solutions to technical challenges and/or inform new product development.
Areas of interest
- Consumer Research
- Behavioural Science
- Qualitative Research
- Quantitative Research
- Food and supplements
- Alcholic and non alcholic drinks
- Consumer product journeys
- Packaging
- Managerial cognition and behaviour
Specific areas of expertise
- Product taste assessments
- Attitudinal surveys
- Qualitative consumer research
- Usage and attitudinal studies
- Consumers’ expectations and experiences