Marketplace knowledge

Market insight

Bridging the gap between consumer research and scientific sensory evaluation is marketplace knowledge, also known as product intelligence - the key to understanding whether your products will be successful or not - and why. Campden BRI has a team who can help you. Services include:

Product benchmarking and evaluation

  • Benchmarking- independent assessment of products from an informed consumer perspective.
  • Screening product concepts - identifying the best product for development.

Brainstorming

  • Creative recipe development combining food styles, trends and novel use of ingredients and packaging.
  • Idea generation working as part of or alongside client teams.

Contact us

If you would like further information about our marketplace knowledge services please email us at information@campdenbri.co.uk or call our switchboard on +44(0)1386 842000 and they will be happy to direct your call to the relevant person.