Bridging the gap between consumer research and scientific sensory evaluation is marketplace knowledge, also known as product intelligence - the key to understanding whether your products will be successful or not - and why. Campden BRI has a team who can help you. Services include:
Product benchmarking and evaluation
- Benchmarking- independent assessment of products from an informed consumer perspective.
- Screening product concepts - identifying the best product for development.
- Creative recipe development combining food styles, trends and novel use of ingredients and packaging.
- Idea generation working as part of or alongside client teams.
If you would like further information about our marketplace knowledge services please email us at firstname.lastname@example.org or call our switchboard on +44(0)1386 842000 and they will be happy to direct your call to the relevant person.