Marketplace knowledge

Market insight

Bridging the gap between consumer research and scientific sensory evaluation is marketplace knowledge, also known as product intelligence - the key to understanding whether your products will be successful or not - and why. Campden BRI has a team who can help you. Services include:

Product benchmarking and evaluation

  • Benchmarking- independent assessment of products from an informed consumer perspective.
  • Screening product concepts - identifying the best product for development.


  • Creative recipe development combining food styles, trends and novel use of ingredients and packaging.
  • Idea generation working as part of or alongside client teams.

Contact us

If you would like further information about our marketplace knowledge services please email us at or call our switchboard on +44(0)1386 842000 and they will be happy to direct your call to the relevant person.