Conjoint analysis is a multivariate technique
that is used to understand how people make
decisions - in particular, the trade-offs and
choices that consumers make between
product features and benefits. The basic
technique can be applied in different
variations, depending on the type of
information that is being sought.
Following on from the front page item in last month´s newsletter, we have produced a short fact sheet explaining Conjoint Analysis and how it can be used.
For a copy of the full report send an e-mail to firstname.lastname@example.org with the subject line: send conjoint