Sensory and Consumer Member Interest Group
Chair: Hannelize van Zyl, Heineken Supply Chain
MIG Manager: Emma Burton
Packaging design - a strategic approach to enhance consumers' sensory perceptions and overall enjoyment of healthy food and drinks
An evaluation of traditional and novel sensory and consumer methods suitable for product characterisation
Designing food and drinks for personalisation of diets for different life stages
This MIG provides a unique forum for sensory and market research professionals to discuss areas of common interest. It addresses applications and developments in methods related to sensory analysis with trained assessors and to market research with consumers. Methods for the statistical analysis of sensory and consumer data are also discussed.
Members participating in this MIG are encouraged to share ideas and approaches through informal presentations, small discussion groups and exchange of information on topical issues. Progress on member funded research projects is assessed through regular presentations by Campden BRI staff, and external speakers provide further background information on other relevant topics.
Find out more about this MIG
If you are interested in joining this MIG fill out our MIG request form