Evaluating packaging and product - together

Packaging plays an essential role in conveying product expectation: a successful packaging design will enhance consumers´ overall product experience and satisfaction. We now have a comprehensive set of tools to evaluate holistic product experience for you.

Techniques were applied to assess consumers´ perception of packaging designs, and emotional associations with product experience. They also measured the coherence or dissonance between 'packaging evoked expectation' and actual product experience. The techniques included Napping® assessment, threestage consumer testing (i.e. blind, expectation and informed test), satisfaction assessment, and an implicit association task.

These tools can be used to support your product development process from initial investigation of market needs, through concept development, to the evaluation of prototype or products with an integrated approach to the product and packaging.

Contact: Sarah Thomas
+44(0)1386 842254
sarah.thomas@campdenbri.co.uk