Qualifications
- MBA: School of Management
- Bsc: Food Science
- CIM: The Chartered Institute of Marketing
About
Liz has split her time working either in the food and drink industry, FMCG or within the media and communications space. She started out in research and development at various food manufacturers including Northern Foods (now 2 Sisters Food Group) and Grand Metropolitan (now Diageo) and worked for ASDA as Head of Marketing for ASDA brand. Latterly she started a global media company in the B2B space representing brands such as TED Talks, CNN and the BBC. Liz joined Campden BRI in November 2021 where she leads the Sales and Key Account Management team, the Membership team, Training and Marketing.
Areas of interest
- Consumer and market needs
- Supporting clients
- Trends and paradigm shifts
- Gut microbiome and how to eat to maximise health
Specific areas of expertise
- Marketing
- Sales
- Corporate reputation
- Building trusting relationships
- Delivering business growth
- Strategic initiatives
- Expert in business and brand development