Birsen McArdle


  • BSc: Chemistry


Birsen has been at Campden BRI since 2022, but has a wealth of knowledge and experience in the food industry, which she has worked in since 2006.

Before joining Campden BRI, Birsen was an end-to-end product development specialist, working predominantly on coffee for global FMCG companies, including Kraft Foods, Mondelēz, and Jacobs Douwe Egberts.

Here, Birsen has been working across various product categories, leading cross-functional projects to help our members and clients develop successful products, reduce their costs and optimise their products.

Areas of interest

  • Non-acoholic bewerages (coffee, tea, speciallity drinks)
  • Chocolate/confectoinery
  • Sustainability
  • Waste volirisation
  • Product innovation
  • Product optimisation

Specific areas of expertise

  • Product optimisation
  • Shelf-life testing
  • Project managemant
  • New product development
  • Product reformulation
  • Cost optimisation
  • Quality improvements
  • Product innovation
  • Concept development

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