Sensory and consumer insights
Sometimes the forgotten elements of food science, evaluating what the food looks and tastes like, how it compares with similar products in the marketplace, and what the consumer thinks of it are key factors that will determine whether a product will be a success or not.
The science behind these sensory insights is complex, and the in-depth expertise of Campden BRI will help you both to ask the right questions and to interpret the results. From using expert tasters to scientifically describe the characteristics of the food, to statistically analysing results from consumer questionnaires, we can help you understand your food better.
Our consumer research and sensory insights services comply with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018 (DPA). This is an added benefit, as when using our services you don’t have to worry about data protection – we do that for you. If you have any queries about data protection for our consumer studies contact us at DPO@campdenbri.co.uk
Where we refer to UKAS Accreditation
The Campden BRI group companies listed below are both accredited in accordance with the recognised International Standard ISO/IEC 17025:2005 by the United Kingdom Accreditation Service (UKAS). The accreditation demonstrates technical competence for a defined scope of methods, specific to each site, as detailed in the schedules of accreditation bearing the testing laboratory number. The schedules may be revised from time to time and reissued by UKAS. The most recent issue of the schedules are available from the UKAS website www.ukas.com
Campden BRI (Chipping Campden) Limited is a UKAS accredited testing laboratory No. 1079 Campden BRI (Nutfield) is a UKAS accredited testing laboratory No. 1207