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Sensing brands

Sensing brands

Sensing brands is an approach that creates long term profitability by creating a distinctive and motivating sensory signature that brands own and drive. In doing so, it deepens consumers' emotional engagement between a brand, product and packaging, strengthening loyalty and delivering a competitive edge.


There are four key steps in our approach:


1: Conducting a brand audit


2: Creating the desired sensory brand signature


3: Evaluating the sensory brand signature through:


  • A-Sense: evaluation of brand communications in terms of creating consumers’ expectations aligned to the sensory brand signature and product experience.
  • Pac-Sense: evaluation of the packaging in terms of creating consumers’ expectations aligned to the sensory brand signature and product experience.
  • Pro-Sense: evaluation of the product in terms of alignment to the sensory brand signature and consumer acceptability.
  • S-Sense: assessment of consumers’ satisfaction of the holistic product and packaging experience in relation to the sensory brand signature.

4: Assessing the value of the sensory brand signature


A Sensing brands approach provides a differentiated brand experience that drives repeat purchase behaviour.


Sensing brands webinar

Find out more - watch our 30 minute webinar


This presentation reviews the role of sensory branding in brand development and explains why understanding emotions is vital for connecting brands with consumers.

Campden BRI - the home of Sensing brands. For more information contact Peter Burgess or Sarah Thomas at sensingBrands@campdenbri.co.uk or call on +44(0)1386 842000. Alternatively fill in our simple online form.



Contact us

If you would like further information please email us at support@campdenbri.co.uk or call our switchboard on +44(0)1386 842000 and they will be happy to direct your call to the relevant person.



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Where we refer to UKAS Accreditation

The Campden BRI group companies listed below are both accredited in accordance with the recognised International Standard ISO/IEC 17025:2005 by the United Kingdom Accreditation Service (UKAS). The accreditation demonstrates technical competence for a defined scope of methods, specific to each site, as detailed in the schedules of accreditation bearing the testing laboratory number. The schedules may be revised from time to time and reissued by UKAS. The most recent issue of the schedules are available from the UKAS website www.ukas.com

Campden BRI (Chipping Campden) Limited is a UKAS accredited testing laboratory No. 1079 Campden BRI (Nutfield) is a UKAS accredited testing laboratory No. 1207