Sensing brands - Aligning brand expectations to the emotional customer experience

Date presented: 24 May 2017 - 27 minutes

This presentation reviews the role of sensory branding in brand development and explains why understanding emotions is vital for connecting brands with consumers. It also considers Campden BRI's approach to sensing brands. Presented by Peter Burgess and Sarah Thomas (Campden BRI) and Simon Harrop (Founding Director, The Aroma Company)

Peter Burgess, Head of Consumer and Sensory Sciences
+44(0)1386 842122

Sarah Thomas, Innovation and Insights Section Manager
+44(0)1386 842254

Peter Burgess

About Peter Burgess

Peter joined Campden BRI in 2003 and was appointed Head of Department for Consumer and Sensory Sciences in 2005 where he is responsible for the delivery of both contract consumer and sensory testing and ongoing research for industry and public sector clients.

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Sarah Thomas

About Sarah Thomas

Sarah is an experienced consumer insights practitioner, whose background in qualitative research provides a skill set that is sensitive to understanding the complexities of individuals’ thoughts, feelings, and behaviours.

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