Sensing brands - Aligning brand expectations to the emotional customer experience
Date presented: 24 May 2017 - 27 minutes
This presentation reviews the role of sensory branding in brand development and explains why understanding emotions is vital for connecting brands with consumers. It also considers Campden BRI's approach to sensing brands. Presented by Peter Burgess and Sarah Thomas (Campden BRI) and Simon Harrop (Founding Director, The Aroma Company)
Sarah Thomas
+44(0)1386 842254
sarah.thomas@campdenbri.co.uk
About Sarah Thomas
Sarah is an experienced consumer insights practitioner, whose background in qualitative research provides a skill set that is sensitive to understanding the complexities of individuals’ thoughts, feelings, and behaviours. Sarah works closely with clients to fully comprehend their research needs and respond with tailored study designs that deliver solutions to technical challenges and/or inform new product development.