Sensing brands - Aligning brand expectations to the emotional customer experience
Date presented: 24 May 2017 - 27 minutes
This presentation reviews the role of sensory branding in brand development and explains why understanding emotions is vital for connecting brands with consumers. It also considers Campden BRI's approach to sensing brands. Presented by Peter Burgess and Sarah Thomas (Campden BRI) and Simon Harrop (Founding Director, The Aroma Company)
About Peter Burgess
Peter joined Campden BRI in 2003 and was appointed Head of Department for Consumer and Sensory Sciences in 2005 where he is responsible for the delivery of both contract consumer and sensory testing and ongoing research for industry and public sector clients. Read more...
About Sarah Thomas
Sarah is an experienced qualitative researcher and project manager within the field of Consumer Insights. She is primarily involved with the design, execution and delivery of research solutions. Read more...