Consumer Insights Manager
Sarah is an experienced consumer insights practitioner, whose background in qualitative research provides a skill set that
is sensitive to understanding the complexities of individuals’ thoughts, feelings, and behaviours. Sarah works closely with clients to fully
comprehend their research needs and respond with tailored study designs that deliver solutions to technical challenges and/or inform new product
development. She manages the Consumer Insights team at Campden BRI, whose commercial focus is to provide meaningful and actionable insights that
support clients’ innovation and renovation activities.
Sarah studied Hospitality Management and completed a Post Graduate Diploma in Marketing at Bournemouth University before
starting her career in hotel management. Later, she returned to university as a Research Assistant, progressing to Lectureship whilst studying for
her doctorate in managerial cognition and productivity improvement within the UK hotel industry. Sarah received her doctorate in 2000 from the
University of Central England. Subsequently, she was appointed Co-ordinator of Research (External) at University College Birmingham, where she
developed and managed commercially funded research, and instigated knowledge transfer initiatives. In 2005 Sarah joined the Consumer and Sensory
Research team at Campden BRI where she initially worked on long term consumer research projects concerning diet and health, satiety, portion size
and labelling. In more recent years Sarah’s role has changed in line with the increased recognition that consumer insights have a vital role to play
in supporting all aspects of a business’ operations.
Connect with Sarah on LinkedIn