Consumer research - for product development

Delegates  will gain  an  understanding of typically used consumer sensory research techniques as well as how and where these techniques can be applied.This course provides information on the  commissioning and/or designing consumer sensory research to support a range of product development applications.

• Consumer Research – An Overview

• Qualitative Consumer Research

• Benchmarking

• Quantitative Consumer Research

• Sensory Claims Substantiation

• Analysis approaches

• Review of further consumer research approaches

Course Aims

• To provide an introduction to the principles of consumer sensory research

• To provide practical guidance on the procedures needed to understand various consumer test methods

• To show practical demonstration on how to analyse and interpret consumer sensory data.

• To describe the various approaches to sensory claims substantiation using practical guidance

Learning Outcomes

At the end of the course you will be able to :-

• Demonstrate the differences in consumer sensory methods and their application

• Conduct some consumer sensory test methods in house

• Analyse and interpret consumer sensory data

• Explain different approaches that can be used to support sensory based market claims