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New Product Development

Dates

discount
9 November 2017

Prices

Members £575 + VAT
Non–members £745 + VAT

Venue: Campden BRI, Chipping Campden

Benefits of attending

The product development process is time consuming and costly and many products fail either to make it onto the market or only last for a few weeks. This workshop aims to provide product developers with the tools they need to innovate new ideas, screen product concepts and manage the development process thereby improving the likelihood of success.  With an introduction to the product development process from concept ideas through to shelf life trials, it is suitable for those new to a product development role or in another technical or marketing role requiring an understanding of the development process for a new food or drink product.

Typical attendees include product developers, food scientists and technologists, development chefs, brand managers and directors of small or start up companies. The course is held over one full day and is relevant to all formulated food and drink products.  

Training Course content

This course will cover the development process from idea generation to formulation to consumer research and legislation issues. This course offers the opportunity for delegates to work in groups to generate their own product ideas as well as get hands on experience of developing, and costing a product as well as calculating the nutritional composition.

Key topics include the importance of new products to a company, idea generation, sensory science for new product development, legislation, shelf life issues and costing of products. 

Course Aims 

  • To provide an introduction to the development of new food and drink products

  • To give an opportunity to put into practice knowledge gained during the course in the hands on development of a new product.

  • To share examples and experiences of developing new food and drink products and to encourage debate through delegate participation.

 

Learning Outcomes 

At the end of the course delegates will be able to:- 

  • Understand the different stages in the development of a new product and appreciate the importance of a staged or gated approach

  • Appreciate the importance of new product development to a company

  • Have more confidence in undertaking product development projects with a structured approach.

  • Apply the theory and technical skills learnt on the course in their own development role.

 

 

Sarah Chapman – Event Director


Click here for details of a free 2 year subscription to an online continuing professional development (CPD) tool

Further information

Our training team will be happy to help with any enquiry on +44(0)1386 842104 or at training@campdenbri.co.uk