New product development


11-12 June 2024


Members - £999 + VAT
Non-members - £1299 + VAT


Campden BRI, Chipping Campden

 Delegate Feedback:

  • The information presented was very valuable, I’ll use it in future npd work. Tutors were very good, engaging and informative.
  • Good course, provided good knowledge.
  • Very good tutors; tasting sessions and how to do it was very useful.

Watch a tutor talk about the course

Benefits of attending

The product development process is time consuming and costly and many new products fail either to make it onto the market or only last for a few weeks. This workshop aims to provide product developers with the tools they need to innovate new ideas, screen product concepts and manage the development process thereby improving the likelihood of success.  With an introduction to the product development process from concept ideas through to scale up and shelf life trials, it is suitable for those relatively  new to a product development role or in another technical or marketing role requiring an understanding of the development process for a new food or drink product.

Typical attendees include product developers, food scientists and technologists, development chefs, brand managers and directors of small or start up companies. The course is relevant to all formulated food and drink products.

Training Course content

This course will cover the development process from idea generation to formulation to consumer research and scale up issues. This course offers the opportunity for delegates to work in groups to generate their own product ideas as well as get hands on experience of developing, and costing a product as well as calculating the nutritional composition and potential nutritional claims.

Key topics include the importance of new products to a company, idea generation, sensory science for new product development, feasibility, shelf life issues, consumer research and scale up.

Course Aims

• To provide a comprehensive introduction to the development of new food and drink products
• To give an opportunity to put into practice knowledge gained during the course in the hands on development of a new product.
• To share examples and experiences of developing new food and drink products and to encourage debate and learning through delegate participation.

Learning Outcomes

 At the end of the course delegates will be able to:-
• Understand the different stages in the development of a new product and use of staged or gated approach.
• Appreciate the importance of new product development to a company
• Be able to organise or contribute to an idea generation session
• Know the benefit of using consumer research and sensory testing and where these can most effectively be used in the development process
• Be aware of the food legislation relating to product composition and nutrition and health claims for new products.
• Be able to list factors which limit shelf life and suggest formulation, processing or packaging approaches that could extend it.
• Understand the issues involved in scaling up from kitchen to pilot plant and on to full production.
• Apply the theory and technical skills learnt on the course in their own development role.

This course can be customised and is available in house - please contact for more information.

Event Director - Birsen McArdle

Related training

New Product Development - an overview, live online tutor-led training course (Two mornings)

Further information

Our training team will be happy to help with any enquiry on +44(0)1386 842104 or at

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