Innovation webinar: Reducing risk and improving speed to market in food and drink NPD
16 October 2026
13:00-14:00 BST
Free to attend
Online event
Summary
The food and drink industry is facing an unprecedented shift, driven by rapidly changing consumer demands, supply chain vulnerabilities, and environmental pressures.
Consumers are not just looking for great taste; they demand functional nutrition, sustainable sourcing, transparent ingredients lists and ‘clean label’ recipes. At the same time, climate volatility and geopolitical shifts require manufacturers to innovate to ensure food security and cost efficiency.
In this high-stakes market, an evidence-based approach to innovation is needed for a competitive advantage.
This FREE webinar will explore the key activities manufacturers should consider when seeking to launch a new product, to ensure the greatest chance of success. We will show how using a structured innovation approach can be used to support product development, improve product quality, reduce risk, use resources efficiently and bring successful products to market faster.
Register now to discover how to develop better products, reduce risk and get to market faster.
Who should attend
- NPD managers, Technical managers
- NPD technologists, Quality Assurance (QA) managers
- R&D directors
Benefits of attending
Understand how adjusting your approach to innovation to help improve:
- Product quality
- Speed to market
- Resource efficiency
- Product success in the marketplace
Agenda
We will discuss how we use a structured approach to help through:
- Technical solution finding: Identifying solutions to key challenges such as cleaner labels and better nutrition.
- Ensuring data-driven decisions: Using idea and product testing to replace guesswork and intuition.
- Risk mitigation: Early feasibility testing to catch flaws before expensive manufacturing.
- Optimised resources: Standardising workflows to reduce wasted time and materials.
- Creating faster speed-to-market: Using clear process and milestones to eliminate development bottlenecks.
- Repeatable success: Ensuring clear, validated specifications for launch.
- Pilot testing: Ensuring recipes are fit for manufacture.
- Regulatory compliance: Ensuring ideas and products are safe and legal from the outset.
Followed by a Q&A session.
Speakers
Philip Spratt, Campden BRI
Phil has over 20 years’ experience of bringing new products to market across both food and beverages. When you are developing a new product, Phil can help you bring together the information, tools and expertise you need make to the best decisions, overcome challenges and conquer your market.