Bread loaves on bakery belt

Product optimisation

An effective way to unlock elusive value and potential from your products

A product optimisation project promises to deliver unrealised potential from your products by exploring both costs AND value. By partnering with Campden BRI, you will benefit from our expert team of scientists and technical professionals who have an unrivalled track record of delivering successful outcomes on behalf of global brands and manufacturers.

What are the benefits of Product Optimisation?

Simply, proactive product optimisation in the food and beverage sector is essential to maximise revenues.

We partnered with Campden BRI to address a product that was not offering us the value we believed it was capable of. Campden BRI’s team of technical experts left no stone unturned as they explored every aspect of the products production, identifying multiple factors that offered cost reduction opportunities. These are now addressed, and the product is performing well in the market and generating strong revenues for our business.

- Campden BRI Client

broken cookie

What is involved in Product Optimisation?

Our approach is incredibly collaborative, working very much as an extension of your own development team. We break down our approach into 4 distinct phases:


Identify the factor(s) that are limiting product profitability


Explore what opportunities can help solve your challenge


Test different options and see which one brings the maximum benefit


Present you with the solution and realise the benefits

Why choose Campden BRI to deliver Product Optimisation?

Campden BRI is renowned as an independent expert in the food and drink industry, with more than 200 scientists and technical experts collaborating on a wide range of projects every day.

We have experience delivering clients a range of benefits through product optimisation, including across:

  • Product reformulation
  • Supply chain mitigation
  • Product portfolio rationalisation
  • Improved shelf-life

Wherever that elusive value exists our team will find it.

Birsen McArdle - Product Optimisation Lead

Contact us today so we can better understand your business requirements and start you on the journey towards a profitable future for your products.

Birsen McArdle - Product Optimisation Lead

Before you click Send enquiry, please insert the same letters and numbers you see in this image captcha_image into this box:

When you click on the Send enquiry button you will be deemed to have accepted our terms and conditions.