Designing food and drinks for personalisation of diets for different life stages
Globally the over 65s are the fastest growing segment of the population. In 2010, approximately 10 million people were over 65 in the UK; this figure is projected to reach 15 million by 2030 and 19 million by 2050. The population of over 85s was around 1.4 million in 2012; this figure is expected to increase to 3.6 million in 2037. The ageing process is accompanied by a decrease in sensory perceptions such as smell, taste, vision, and hearing, and body movement, and an increasing requirement for food and drink products that meet their changing needs.
These demographic changes will result in significant challenges for manufacturers and packaging designers in terms of both nutritional requirements and inclusivity of packaged products, while at the same time creating opportunities for growth in new markets. This project will help address these challenges.