Design, validate and maximise shelf-life with confidence

Your one-stop shop for food and drink shelf-life: From product development and validation to troubleshooting and extension

Setting the right food/drink shelf-life protects product safety and quality, reduces waste, improves efficiency and unlocks stronger commercial returns.

We provide tailored, expert support in all areas of shelf-life evaluation, maximisation and extension. Our specialists work together to provide integrated solutions – helping you understand what limits shelf-life, generate the right evidence, and make confident decisions across product innovation, microbiology, chemistry, sensory, quality, processing, packaging, and regulatory considerations.

Confident shelf-life decisions start here

Commercial success depends on setting the right shelf-life. Too long and compliance, safety or quality may be at risk. Too short and you may increase cost, waste and lost margin.

We help you strike the right balance with confidence.

Shelf-life testing is just one part of what we do. We help you design products to achieve the right shelf life, validate it with data, and diagnose and fix failures when they occur.

Through our consultancy, we can help you:

  • Understand your product’s shelf-life and the factors that limit it;
  • Design new products with a specific/maximised shelf-life;
  • Optimise practices, processing, formulation and/or packaging to maximise/extend shelf-life;
  • Know what to test for in shelf-life studies;
  • Interpret results with confidence;
  • Manage your risks and set the right evidence-based shelf-life.
Infographic of shelf life cycle

A clear route to the right shelf-life

We provide guidance and practical support for every step of the process.

1. Establish product parameters

2. Check legislation and guidance

3. Determine whether the growth of any microorganism may limit the shelf-life

4. Conduct quality shelf-life testing

5. Set the final shelf-life based on results of steps 3 and 4

6. Ongoing review (outcomes may trigger return to step 1/2/3)

Future product development

- any product development activities (return to step 1)

Shelf-life is best managed though a continuous process of assessment and validation, creation of models and tweaking them with new data. For example, if you are creating a new version of a similar product, we can help you identify and apply the relevant existing data, as well as determine what new data may you need to acquire, and how all this impacts your shelf-life risks/confidence for launch.

End-to-end support built around your product

Whether you are developing/launching a new product, extending shelf-life for an existing product or investigating a failure, we provide the technical depth and practical insight needed to move forward with confidence.

As independent food and drink experts, we have more than 200 scientists and technical specialists collaborating on a wide range of projects every day. We work extensively helping manufacturers determine the risks and shelf-life limiting factors for their products, know what to test for in shelf-life studies, design products to achieve shelf-life aims, and make optimisations to achieve shelf-life extensions.

We can help with:


Shelf-life guidance / consultancy


Shelf-life design in NPD


Trials to verify / validate shelf-life


Accelerated shelf-life testing (and validating models)


Shelf-life extensions


Troubleshooting / investigation of failures

For the full shelf-life and the ‘open life’ once the product is opened, we help you build the data needed to support safe, compliant, high-quality products with maximised commercial life.

With the right evidence and expert interpretation, you can manage risk, choose the right date mark, maximise shelf-life, reduce waste and protect compliance, safety and quality from production to consumption.

Complete shelf-life support, from concept to market and beyond

Ready to set shelf-life with confidence? Contact us today for support from our team of shelf-life experts. Together, they deliver integrated solutions to design, validate and extend your food and drink product’s shelf-life.

Jo Baker-Perrett

Jo Baker-Perrett - Shelf-life Lead and Quality Expert

Linda Everis

Linda Everis - Shelf-life Expert (Microbiology)

Caroline Goodburn

Caroline Goodburn - Safety and Quality Consultancy

Rob Limburn

Rob Limburn - Shelf-life Expert (Microbiology and Process Validation)

Lynneric Potter

Lynneric Potter - Shelf-life Expert (Packaging)

Philip Spratt

Philip Spratt - Shelf-life Expert (Beverages)

Sarah Thomas

Sarah Thomas - Shelf-life Expert (Sensory and Consumer Insights)

David Whittaker

David Whittaker - Shelf-life Expert (Thermal and Non-thermal Processing)

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