Project: Encouraging positive consumer attitude/behaviour change towards sustainable foods
Project team: Marleen Chambault
Member subscription funded project
Running: January 2013 – December 2014
Project Number: 128881
Previous studies have allowed for the development of an in-depth knowledge and understanding of consumer concerns and barriers when purchasing
products with specific ethical and environmental benefits (e.g. health claims, free-range, fair-trade and organic). Cost, awareness and knowledge
relating to the social and environmental benefits and perceived benefits of the product appear to influence consumer food choices. The project will
build on this knowledge and extend the approaches from studying consumer attitudes to implementing test communication strategies in order to
influence consumer behaviour. As end users of the food chain, consumers' positive views and purchasing intentions are essential in encouraging
sustainable food production.
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Featured highlight
Encouraging positive consumer attitude/behaviour change towards sustainable foods: literature review. Read more...
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Related links
Blog: Intervening to change
behaviours
Podcast: Sustainability through food security
Services: Sensory and consumer
Video: Consumer testing -
Latest Reports
R&D report 393, R&D report 369, R&D report 348, RSS 2014-55, RSS 2013-46, RSS 2013-6,
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