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Successful product launch

Successful product launch

By Emma Hanby - 24 September 2015


The five key elements to a successful product launch Did you know that over 8,000 new products are launched in UK retail stores every year? But how many of these remain on shelves post launch. To maximise the chance of a successful product launch and longevity in the market place many aspects need to be considered as part of new product development. Here are five:


So if you want to explore launching a new or reformulated food or drink product Campden BRI can maximise your chance of retailer listing and longevity in the market. Please do get in touch.


Emma Hanby, Head of Service Management
+44(0)1386 842262
emma.hanby@campdenbri.co.uk