Successful product innovation relies upon understanding what the consumer wants, how the product fits the brand and, ultimately, whether the product provides consumer satisfaction.
We have a dedicated, state-of-the-art consumer test centre in Leamington Spa. The centre supports innovation and insights in new product development and provides quantitative and qualitative consumer research on food, drink and other products. This includes concept development, prototype assessment and final product evaluation, including product benchmarking.
The centre has been used extensively since it opened it 2015 and, recently, clients have been hiring the facility as a venue to convene consumer focus groups and in-depth interviews. The centre provides an excellent space for activities such as co-creation and ideation sessions, recruitment interviews, team and business meetings, and training.
Services at the centre include consumer recruitment, provision of moderators, full AV recording along with transcription and translation services, office support, and catering.
The video below shows the consumer test centre in action: