Hedonic tests - up to standard!

Working to a recognised standard gives clients confidence that their results were obtained in an unbiased way and with impartiality, ensuring best practice to a consistent quality. A recent consumer test standard that we work to - ISO 11136 - covers General guidance for conducting hedonic tests with consumers in a controlled area. In essence this covers the use of consumers to evaluate products for how much they like them. This type of test helps companies to:

• compare a product with competitor products
• optimize a product for liking by a large number of consumers
• define a range of products to correspond to a particular consumer target population
• define a best-before date
• assess the impact of a formulation change on liking of the product
• study the effect of variables such as packaging.

This can be done with or without a product's extrinsic characteristics, such as brand, price, or advertising.

Contact: Elaine Allchurch
+44(0)1386 842234
elaine.allchurch@campdenbri.co.uk