Campden BRI logo
Innovation survey From April 2017

Innovation survey


An industry survey carried out in December 2016 to better understand industry’s attitudes to innovation found that:


The majority of respondents said they will target innovation on extending their range and developing entirely new products over the next two years. Other common drivers of innovation were targeting new markets, reformulating for health and cost saving.


Time and resource were the most common barriers to innovation, but facilities and generating ideas were also cited.


While all those surveyed said their company planned to innovate in at least one area over the next two years, only 28% said it was a top priority.


Contact: Emma Hanby
+44(0)1386 842262
emma.hanby@campdenbri.co.uk