Children's food product development From October 2012 newsletter

Children's food product development


Our ever-growing expertise in nutrition and health, as well as in clean label ingredients, alongside our existing product development, consumer research and packaging expertise, means that we are ideally placed to offer support to industry in food product development for children. Emma Hanby explains why this is such an important area:
"A balanced diet is important to maintain health and a sensible body weight. This is especially important for children amid current concerns about increasing obesity. However, children have different nutritional requirements to adults. It is very important that young children eat enough food to provide them with the energy and nutrients they need to grow and develop. Because of their high energy needs, some of the tips for good health do not apply to children under two years, but between the ages of two and five, children can make a gradual transition to family meals.


Good nutritional quality


Clearly there is an important market for the manufacture of food that is of good nutritional quality and, importantly, is convenient to prepare.The growth in the number of women in employment has contributed towards the trend for more convenience in recent years.We can help companies to focus on the types of food that children - and their parents! - need.We can also advise on packaging that is both technically and commercially suitable."


Contact: Emma Hanby
+44(0)1386 842262
emma.hanby@campdenbri.co.uk


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