Reformulation for calorie reduction

In this short podcast Sarah Thomas, Innovations Insight Manager, and Mike Adams, Nutrition and Health Lead, discuss reformulation for calorie reduction, including:

• The main drivers for product reformulation
• The technical challenges
• The risks and opportunities
• Ensuring consumer acceptability

About Sarah Thomas

Sarah is an experienced consumer insights practitioner, whose background in qualitative research provides a skill set that is sensitive to understanding the complexities of individuals’ thoughts, feelings, and behaviours.

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