Sensing brands 01 August 2017 Press Release

The power of sensory branding: Campden BRI Seminar

The senses work together to elicit memories and emotions which in turn builds strong relationships between the brand and the consumer. By incorporating the senses, sensory branding strengthens consumers' emotional engagement between a brand, product and packaging. This in turn reinforces consumers' loyalty towards a brand.

A Campden BRI seminar, 30 November, will focus on the integral aspects of sensory branding and adopting the process into organisations, including:

Our training team will be happy to help with any enquiry on +44(0)1386 842104 or at

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