How can product benchmarking help you?

Our highly trained benchmarking team evaluate products from an ‘informed consumer’ perspective using established sensory evaluation methods to help companies determine how their product compares to their competitors. We can evaluate a wide range of product types from Christmas puddings to salmon fillets. We tasted around 2,000 products last year.

Some food groups we have recently benchmarked include:

• Antioxidant- and botanical-infused confectionery and drinks
• Savoury-flavoured marshmallows
• Low sugar reformulated foods
• The use of beer and stout in fudge, nuts and meat

Our team of ‘benchmarkers’ continuously update their product knowledge of new, innovative foods and flavours, and upcoming trends through ‘market safaris’ to scout new products and regularly undergo in-depth training sessions on specific products.

Get in touch to find out more about how product benchmarking can help you.
Bethany Brown
+44(0)1386 842078
bethany.brown@campdenbri.co.uk