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investigating plant-based proteins

Investigating plant-based proteins

NPD and reformulation Nutrition and wellbeing

Tiia Mörsky, Ingredients Research Team Leader

With the rise of veganism and flexitarian diets, the industry is looking for alternatives to egg, dairy and animal-based proteins. In this video, Tiia discusses how her member-funded research project revealed the challenges the industry face when using alternative plant-based ingredients. Tiia also discusses her project’s findings on the willingness of consumers to consume plant-based proteins and the ingredients that the project is focusing on.

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