New state-of-the-art consumer test centre opens in the Midlands
Campden BRI has opened a new dedicated, state-of-the-art consumer test centre in Leamington Spa. The centre will support innovation and insights into new product development and provide quantitative and qualitative consumer research on food and drink products. This will include concept development, prototype assessment and final product evaluation, including product benchmarking.
The new centre includes product preparation facilities, meeting/briefing areas and two studios, each with a viewing facility and break out room designed specifically for qualitative research, including focus groups and in-depth interviews.
Peter Burgess, Head of Consumer and Sensory Sciences at Campden BRI, said: "Opening this new regional test centre demonstrates our commitment to further enhancing our consumer and sensory science offering. We work with some of the world’s biggest brands and retailers in the food and drink industry, and this new regional centre provides us with a world-class facility offering even greater capacity and flexibility to ensure that we can meet their needs both now and in the future."
The new facility complements the company’s leading edge sensory and consumer facilities at its headquarters in Gloucestershire and at the site of its brewing division in Nutfield, Surrey.