From 1 October 2022,
will come into force in part, restricting the in-store location promotion in retail outlets of certain HFSS food and drink products in England
The rules banning multibuy deals on foods and drinks and restrictions on free refills for soft drinks detailed in the
legislation have now been delayed until October 2025. The additional planned restrictions for banning HFSS being advertised on TV before 9pm and
paid-for adverts online will also come into force in October 2025. Read our blog for more information on the
current state of play for HFSS restrictions in the UK.
Manufacturers are responsible for identifying which of their products, based on the Department of Health (DoE) nutrient
profiling model, are classed as HFSS. Retailers and food service operators are responsible for compliance with the UK government HFSS food
legislation in terms of product placement when they sell products to consumers whether branded or own brand.
To avoid excessive curbs on marketing activity, manufacturers and/or brands may need to consider reformulating their
products. Yet fat, salt and sugar provide vital sensory and functional characteristics, so achieving non-HFSS status can be a short-lived success
if consumers do not buy the revamped product.
How can we help
At Campden BRI, we have an exceptional team of talented scientists, product developers, ingredient specialists, regulatory
and sensory experts working hand-in-hand with clients.
To help food business operators prepare for the restrictions, our HFSS guidance and solutions include, but are not limited to:
Contact our experts today and find out how we can
support your HFSS needs.
The Campden BRI group companies listed below are both accredited in accordance with the recognised International Standard
ISO17025:2017 by the United Kingdom Accreditation Service (UKAS). The accreditation demonstrates technical competence for a defined scope of methods,
specific to each site, as detailed in the schedules of accreditation bearing the testing laboratory number.
The schedules may be revised from time to time and reissued by UKAS. The most recent issue of the schedules
are available from the UKAS website www.ukas.com
Campden BRI (Chipping Campden) Limited is a UKAS accredited testing laboratory No. 1079
Campden BRI (Nutfield) is a UKAS accredited testing laboratory No. 1207