High fat, salt and sugar (HFSS) regulations support and solutions

Range of high fat, salt and sugar foods

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From 1 October 2022, HFSS legislation will come into force in part, restricting the in-store location promotion in retail outlets of certain HFSS food and drink products in England and Wales.

The rules banning multibuy deals on foods and drinks and restrictions on free refills for soft drinks detailed in the legislation have now been delayed until October 2025. The additional planned restrictions for banning HFSS being advertised on TV before 9pm and paid-for adverts online will also come into force in October 2025. Read our blog for more information on the current state of play for HFSS restrictions in the UK.

Manufacturers are responsible for identifying which of their products, based on the Department of Health (DoE) nutrient profiling model, are classed as HFSS. Retailers and food service operators are responsible for compliance with the UK government HFSS food legislation in terms of product placement when they sell products to consumers whether branded or own brand.

To avoid excessive curbs on marketing activity, manufacturers and/or brands may need to consider reformulating their products. Yet fat, salt and sugar provide vital sensory and functional characteristics, so achieving non-HFSS status can be a short-lived success if consumers do not buy the revamped product.

How can we help

At Campden BRI, we have an exceptional team of talented scientists, product developers, ingredient specialists, regulatory and sensory experts working hand-in-hand with clients.

To help food business operators prepare for the restrictions, our HFSS guidance and solutions include, but are not limited to:

Contact our experts today and find out how we can support your HFSS needs.

Key services

Strategic planning

Product cost optimisation

Identify the best ways to unlock elusive value in your food and drink products

Bakery product development

Bakery product development

Product innovation and reformulation is essential in the highly competitive bakery sector.

Gluten free product development

Gluten free product development

Assessing the gluten content and gluten-free status of raw materials and products.

Novel ingredients

Novel ingredients

We can help you look into the potential of novel ingredients.

Nutrition, diet and health

Nutrition, diet and health

Nutrition and health has become increasingly important across the entire food supply chain.

Pet food product development

Pet food product development

All our services are available to support the pet food industry.

Pilot plant facilities

Pilot plant facilities

Food and drink pilot plant facilities, covering over 3000m2.

Product development training courses

Explore our product development related courses including; New product development and HACCP in new product development

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Where we refer to UKAS Accreditation

The Campden BRI group companies listed below are both accredited in accordance with the recognised International Standard ISO17025:2017 by the United Kingdom Accreditation Service (UKAS). The accreditation demonstrates technical competence for a defined scope of methods, specific to each site, as detailed in the schedules of accreditation bearing the testing laboratory number. The schedules may be revised from time to time and reissued by UKAS. The most recent issue of the schedules are available from the UKAS website www.ukas.com

Campden BRI (Chipping Campden) Limited is a UKAS accredited testing laboratory No. 1079 Campden BRI (Nutfield) is a UKAS accredited testing laboratory No. 1207

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