Consumer understanding of nutrition and health claims
Our consumer science specialists can provide bespoke qualitative research to elicit consumers' understanding, interpretation and believability of health and nutrition claims. In particular, the perceived fit between product, functional ingredient(s) and health benefit. Furthermore, by using implicit technologies such as eye tracking, the effectiveness of on-pack health and nutrition messages can be examined prior to launch, including attention, engagement and intention to purchase.
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Where we refer to UKAS Accreditation
Campden BRI (Chipping Campden) Limited is a UKAS accredited testing laboratory No. 1079 Campden BRI (Nutfield) is a UKAS accredited testing laboratory No. 1207