Consumer understanding of nutrition and health claims
Our consumer science specialists can provide bespoke qualitative research to elicit consumers' understanding, interpretation and believability of health and nutrition claims. In particular, the perceived fit between product, functional ingredient(s) and health benefit. Furthermore, by using implicit technologies such as eye tracking, the effectiveness of on-pack health and nutrition messages can be examined prior to launch, including attention, engagement and intention to purchase.
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If you would like further information please email us at information@campdenbri.co.uk or call our switchboard on +44(0)1386 842000 and they will be happy to direct your call to the relevant person.
Where we refer to UKAS Accreditation
The Campden BRI group companies listed below are both accredited in accordance with the recognised International Standard ISO/IEC 17025:2005 by the United Kingdom Accreditation Service (UKAS). The accreditation demonstrates technical competence for a defined scope of methods, specific to each site, as detailed in the schedules of accreditation bearing the testing laboratory number. The schedules may be revised from time to time and reissued by UKAS. The most recent issue of the schedules are available from the UKAS website www.ukas.com
Campden BRI (Chipping Campden) Limited is a UKAS accredited testing laboratory No. 1079
Campden BRI (Nutfield) is a UKAS accredited testing laboratory No. 1207