The importance of rheology

Jo Baker-Perrett, Food Scientist

Jo Baker-Perrett highlights the importance of measuring viscosity and viscoelasticity which contribute to the consumer’s acceptability of food and impact on processes (e.g. during pumping of an ingredient), and discusses how viscometers and rheometers are used to measure these properties.

Contact us

Before you Send please insert the same letters and numbers you see in this image captcha_image into this box: (this helps us fight spam)


When you click on the Send button you will be deemed to have accepted our terms and conditions

About Jo Baker-Perrett

After graduating from his master’s degree in chemistry from the University of Sheffield in 2014, Jo worked in education before joining us in 2016. Since then, Jo has worked in the bakery department, and then in Food and Drink Microstructure, after which he started managing this section, which is mainly focused on physical characterisation and ingredient functionality.

Jo has published various Campden BRI research reports and trade press articles, as well as producing regular food industry blogs for our website.

Read more...

You may also be interested in

More on Food structure

Biscuits on a production line in a food factory

When a tiny change topples food quality: Lessons from the lab and factory floor

Explore how we support clients with investigating food product quality issues and provide the expertise they need to get back on track.


Selection of plant protein ingredients

Investigating the efficacy of plant protein functionality as a replacement for egg

We have been evaluating the effectiveness of plant-based ingredients as egg replacers, focussing specifically on cake baking. See how our ongoing trials are ...


sourcing-ingredients

Are you getting the ingredients you paid for?

For more on analysis and testing, including rapid turnaround for urgent testing, visit our service pages.


plant-based meat-alternative foods

Creating the texture that consumers want from plant-based alternatives to meat

Food microstructure affects texture and sensory perception. We can use information from imaging microstructure, alongside texture analysis and consumer insig...


Selection of plant-based foods and eggs

Ingredient functionality: unlock power and control through detailed understanding

Knowing the purpose of each ingredient in your product, and what characteristics enable them to fulfil these, can help manufacturers to overcome challenges w...


Cake sliced into portions

Discover the solution for your failing product

Physical characterisation is important when analysing and measuring the ‘quality’ of food and drink products.



Contact an expert