After all the product development work has been done, it is consumer opinion that will determine whether or not the product is a success – so it makes sense to understand consumer opinion on food and drink in general, as well as on specific products or groups of products, packaging and the issues of the day. Campden BRI is a world leader in the scientific evaluation of consumer beliefs and understandings – be they real or mistaken! – and can help you tailor your research appropriately.
We offer a full consumer research package including survey design, field work, analysis and interpretation – including statistical evaluation – so that you can tailor your market strategy accordingly – e.g. for new product development or product benchmarking.
Consumer panels, workshops, group discussions, observation studies, as well as face–to–face interviews, product placement, hall testing and internet research enable our highly experienced team to understand the consumer perspective in detail.
Where we refer to UKAS Accreditation
The Campden BRI group companies listed below are both accredited in accordance with the recognised International Standard ISO/IEC 17025:2005 by the United Kingdom Accreditation Service (UKAS). The accreditation demonstrates technical competence for a defined scope of methods, specific to each site, as detailed in the schedules of accreditation bearing the testing laboratory number. The schedules may be revised from time to time and reissued by UKAS. The most recent issue of the schedules are available from the UKAS website www.ukas.com
Campden BRI (Chipping Campden) Limited is a UKAS accredited testing laboratory No. 1079 Campden BRI (Nutfield) is a UKAS accredited testing laboratory No. 1207