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Campden BRI logo
Consumer research

Consumer research

After all the product development work has been done, it is consumer opinion that will determine whether or not the product is a success – so it makes sense to understand consumer opinion on food and drink in general, as well as on specific products or groups of products, packaging and the issues of the day. Campden BRI is a world leader in the scientific evaluation of consumer beliefs and understandings – be they real or mistaken! – and can help you tailor your research appropriately.

We offer a full consumer research package including survey design, field work, analysis and interpretation – including statistical evaluation – so that you can tailor your market strategy accordingly – e.g. for new product development or product benchmarking.

Consumer panels, workshops, group discussions, observation studies, as well as face–to–face interviews, product placement, hall testing and internet research enable our highly experienced team to understand the consumer perspective in detail.

Research is supported by our state–of–the–art sensory facilities, test kitchen and viewing studios at Chipping Campden, and our consumer research facilities at Leamington Spa.

Our consumer research and sensory insights services comply with the General Data Protection Regulation (GDPR). This is an added benefit, as when using our services you don’t have to worry about data protection – we do that for you. If you have any queries about data protection for our consumer studies contact us at

Contact us

If you would like further information please email us at or call our switchboard on +44(0)1386 842000 and they will be happy to direct your call to the relevant person.

Where we refer to UKAS Accreditation

The Campden BRI group companies listed below are both accredited in accordance with the recognised International Standard ISO/IEC 17025:2005 by the United Kingdom Accreditation Service (UKAS). The accreditation demonstrates technical competence for a defined scope of methods, specific to each site, as detailed in the schedules of accreditation bearing the testing laboratory number. The schedules may be revised from time to time and reissued by UKAS. The most recent issue of the schedules are available from the UKAS website

Campden BRI (Chipping Campden) Limited is a UKAS accredited testing laboratory No. 1079 Campden BRI (Nutfield) is a UKAS accredited testing laboratory No. 1207