Leamington consumer research centre

In this video Peter Burgess, Head of Consumer and Sensory Sciences, talks about how our Leamington consumer research centre can be used to conduct:

Contact us

Before you Send please insert the same letters and numbers you see in this image captcha_image into this box: (this helps us fight spam)

When you click on the Send button you will be deemed to have accepted our terms and conditions


Understanding consumer needs and gathering their feedback on product and packaging concepts and prototypes is vital in developing successful food and drink products.

We have tested thousands of products with consumers over many years, so we know what really matters when it comes to delivering high quality consumer insights.

We have created a leading consumer research centre at Leamington Spa in the UK Midlands, with easy access to nearby towns such as Coventry, Rugby and Solihull.

For clients, the nearby mainline train station has direct links to London Marylebone.

At nearly 4,000sq ft the centre has the unique capacity to undertake large scale consumer sensory tests under controlled sensory conditions.

It has dedicated sample receipt and handling, sample storage and product preparation, along with environmental controls throughout the assessment areas.

The research team uses advanced specialist software to design and manage consumer tests which also provides the platform for data capture.

This integrated software system enables us to provide test results to clients quickly and efficiently.

Observation areas enable clients to monitor tests in real time, so that project teams can see their products being assessed.

The centre has also been designed to support qualitative work including focus groups, depth interviews, co creation and ideation sessions, with full audio/visual recording capabilities.

Separate qualitative observation rooms can comfortably accommodate up to 8 observers, and break out rooms offer clients additional work space if required.

The centre is also ideal for project meetings and debriefs, training and recruitment interviews with high speed WiFi throughout the centre.

We also offer a range of support services including consumer recruitment, product sourcing and provision of qualitative research moderators.

If you’d like to know more or to visit the centre please contact the centre manager.

More on Consumers and sensory

People preparing food in a kitchen with sensory booths attached

Tools for streamlined and successful product development

Two solutions to help your product development effectively and efficiently keep pace with market demand – facilitating a complete understanding of your produ...

Sensory panel tasting food

Track the quality of your products using benchmarking

Benchmarking is an excellent, cost-effective way to get an ‘informed consumer’ perspective on your products, without the need to pay for input from real cons...

Young woman eating chocolate

The power of using time-based sensory mapping with consumers to characterise your product

The power of sensory data from consumers. A guide to the key outputs of conducting time-based sensory mapping with consumers , the valuable applications of t...

Professional barista testing the smell of a new coffee

Q&A: investigating off flavours and taints

Our experts share their knowledge of off flavours and taints, and how they can support you in this area.

Sensory panel analysing biscuit product

Leveraging sensory insights throughout the product lifecycle

Explore the benefits of applying sensory analysis to produce robust sensory data and make more informed commercial decisions, as well as the risks of not inc...

Woman biting a small chocolate

The benefits of applying consumer insights

Whether developing a new product, optimising an existing one, or looking to leverage insights into consumer journeys, we can help you produce winning product...

Contact an expert