Developed and delivered by our specialist crisis management and communications partner Instinctif Partners, this bespoke interactive one-day workshop is designed for businesses with an interest in how to manage the media in a crisis.

The course is tailored to suit your organisation and delivered for a single business at a time.

This course is available as a tailored option for those who have a number of staff who would benefit from the training. If you would like more information please complete the enquiry form

Benefits of attending

Scrutiny of food and drink manufacturers and brands has never been so high. Legislation and regulation get tighter and the number of UK product recalls has progressively increased year on year. Whether you are a newcomer to media handling or a seasoned practitioner, this course has much to offer.

Focusing on proven tools, tips, tactics and strategies, we will help you anticipate and deal with traditional and social media in times of a crisis - from product recalls to lobby group action, corporate governance issues or factory fires.

The workshop will cover best practice techniques for interview planning, rehearse you in complex and controversial topics, provide practical advice on how to monitor and respond on social media, and help you plan for crisis situations.

Whether you are a technical manager or an operations director, you need to understand the demands of the media and be able to work with colleagues to provide spokespeople with a clear and credible story.


Workshop content

Theory guidance and training notes will be provided and the format is highly interactive, based on role plays, scenario development and simulation, with a broadcast crew recording practice interviews if desired. This is a chance to test ideas - and make mistakes - in an entirely safe environment. Delegates choose interview topics prior to the course by identifying the key risks to their business. Every delegate receives personal feedback notes.

This course can be customised and is available in house

Event Director - Jo Rathkey

Further information

Our training team will be happy to help with any enquiry on +44(0)1386 842104 or at

COVID-19 secure workplace

We continue to offer a range of training options so that you can continue to learn and develop.

Online courses – We are delivering tutor-led training courses online. Find out more.

Face-to-face training – Our on-site events follow strict social distancing and safety measures. View programme.

Book with confidence – We will not charge transfer fees if you need to move your booking to another course date or alternative course/event due to Covid-19.

Tailored training – We also provide tailored training for your teams online or face to face.

If you have any queries, email or call +44(0)1386 842104.

Our Campden BRI COVID-19 secure workplace video was filmed following strict COVID-19 safety rules. At the time of filming it was not mandatory to wear face masks on our sites. Now we ask that all staff and visitors to our sites wear face masks. Thank you.

Please view our training and development programmes listed below, and book with confidence.

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