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The power of sensory branding

The power of sensory branding

Seminar: Thursday 30 November 2017
Campden BRI, Chipping Campden, Gloucestershire, GL55 6LD, UK



Members of Campden BRI: £325 + VAT
Non–members: £435 + VAT

Group discounts available on request. Contact Marcelle Cowley



Summary

The senses work together to elicit memories and emotions which in turn builds strong relationships between the brand and the consumer. By incorporating the senses, sensory branding strengthens consumers’ emotional engagement between a brand, product and packaging. This in turn reinforces consumers’ loyalty towards a brand.


This Seminar focuses on the integral aspects of sensory branding and adopting the process into organisations. Key areas to be covered include:


Key benefits of attending


Who should attend?

R&D, Innovation, Brand Managers and Senior Technologists, Product Developers


Event director: Robyn Perry



Please note that copies of the presentations will not be available on the day but will be emailed within a few days of the event as an electronic download in PDF format.


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